But he’s just the latest of many rappers through the years who recognized the pitfalls of addiction. Made from 100% organic blue agave, Bonita is also chill-filtered three times and hand-bottled at the Mexico distillery in pure crystal with a black satin tie. Xzibit, who created tracks such as Front 2 Back and Multiple, became a partner in Bonita Spirits, which was founded in 2010, after owner Chris Brown sent him one of the first bottles of Tequila produced to try. P Diddy partnered-up with UK drinks giant Diageo once again this year in a 50/50 joint venture to acquire the ultra-premium Tequila brand Deleón.
- His drug addiction began in 2002 when he started taking pills for his insomnia.
- When he was released in September of that year, the rapper reportedly headed straight to rehab in the hopes of finally achieving sobriety.
- Young Dro’s rehab story is particularly sad because of how the effects of his drug use hit close to home.
- From the streets of the South Bronx, to the top of the Billboard charts, it’s safe to say that hip-hop has made it.
- In the US alone, the liquor market pulled in as much as $35.8 billion in sales, a number that has only been growing for the past 12 years.
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But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006. That led Jay-Z to call for a boycott of the company, and he went on to get involved in the liquor business himself, investing in Armand de Brignac (better known as Ace of Spades), which he sold 50 percent of to LVMH. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. Eminem is one of the most prominent rappers around and has been open about his time in rehab. His drug addiction began in 2002 when he started taking pills for his insomnia.
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The most recent rapper to enter the world of spirits is Snoop Dogg, who became an ambassador and shareholder of Cuca Fresca, a premium artisanal cachaça, just last week. Snopp Dogg made his first foray into the spirits world just last week, but which other rap stars have entered the industry in recent years? Originating in Holland, Effen Vodka has steadily taken ahold of American markets since Curtis partnered with the company.
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In fact, there are hundreds of songs about drinking alcohol, alcoholism, specific alcohol brands, and stories surrounding the bottle. With that in mind, we’ve curated a list of the best rap songs about alcohol, from reflective bangers to party anthems. Diddy’s Ciroc brand commercialized the partnership between hip-hop and liquor on a level never seen before. He splits the profits right down the centre with the billion-dollar alcohol company, while controlling Ciroc’s advertisement and liquor distribution in America. Since Puff inked the deal in 2007, several other rappers have decided to invest in the liquor business as well.
See a photo of Ross at the club, chances are there are multiple black bottles in close proximity. Rozay has gone viral for getting a massage during his Verzuz battle with 2 Chainz, a white bottle of Belaire Luxe in hand. Rozay has shouted out the brand so much in lyrics throughout the 2010s that most people probably thought he owned it. By the time that Wu-Tang song came out, rappers had been talking about sobriety for two decades but not everyone learned their lesson. Detroit emcee Royce da 5’9”–who got his start not long after the release of that very same Wu-Tang song—learned the price of alcoholism years later when it nearly cost him his freedom, his family, his career, and his life. Everyone has an addiction, whether it be fast cars, music, money or fame.
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Other investors include James’ teammate Anthony Davis, Golden State Warriors forward Draymond Green, and agent Rich Paul. In an interview with CNN, he said that he also never used the drugs that he used to sell. He also stayed away from drugs and alcohol due to seeing his family members struggling with addiction. Other acts haven’t been so fortunate, including Lil Peep and Mac Miller. Peep died in November 2017, while Mac passed away this past September. Both men were killed by accidental overdoses, leaving their respective families and fanbases overwhelmed with grief and looking for answers.
- Unfortunately, Snoop had to sue for the money they owed him from the alleged $700 million dollar deal after Pabst refused to pay up.
- Hopefully, we won’t have to bid farewell to any more entertainers before they’ve been able to bless the world with their talents.
- When documenting the history of hip-hop, it’s easy to find hip-hop’s connection and love-affair with alcohol.
- When Diddy’s joint-partner in his Ciroc venture, Diageo, acquired DeLeon tequila, they decided to give Puff the reigns once again.
- Back in 2011, Pharrell launched Qream, a dessert-inspired, milky vodka available in Strawberry and Peach Creme flavors that catered to women.
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For the next few years, the rapper struggled with addiction to prescription drugs, including Vicodin, Ambien, and Valium. In 2005, Eminem went to rehab and successfully achieved sobriety after spending time there. Young Dro’s rehab story is particularly sad because of how the effects of his drug use hit close to home. At the time, he had no idea he would get addicted or how far the effects would reach. Unfortunately, he did struggle with substance abuse down the line, and much later, he discovered that his teenage daughter had started using as well.
Originally, the company was started by two graduate school students who wanted to find a healthier way to turn up. No matter where you’re from drinking is a widely accepted social indulgence. And when there’s a product that breaches language and cultural barriers, trust that there is an abundance of money to be made. Millions of drinkers worldwide spend billions each year gratifying themselves in the centuries-old tradition of turning up. Another product that destroys barriers and brings people together, is music. Once music and alcohol are combined, a euphoric daze entrances the human soul, and happiness exists on a plane where inhibitions are low and good vibes are at a peak.
- Unfortunately, he did struggle with substance abuse down the line, and much later, he discovered that his teenage daughter had started using as well.
- He released his own wine brand, Earl Stevens Selections, which features a Red Blend, a Moscato, and his own creation, a “Mangoscato” blend.
- Luda is a co-owner of Conjure Cognac, and the rapper turned actor created a special blend for the brand himself.
- In March 2021, Scott introduced his newest non-musical venture to the world, a blue agave-infused hard seltzer beverage, CACTI.
Check out our list of hip-hop emcees blazing their own trail in the alcohol lane. Whether it’s a bottle of expensive scotch or a cheap 12-pack of hard seltzer, good alcohol is one of few guilty pleasures that everyone enjoys. And you don’t have to be as rich as Diddy to crack open a fresh bottle of Cîroc. In the US alone, the liquor market pulled in as much as $35.8 billion in sales, a number that has only been growing for the past 12 years. So it makes sense that celebrities have ventured into the category, particularly those whose music is such a big part of nightlife and are able to advertise their brands on songs that permeate the clubs. So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market.
Pharrell Williams
His first foray into the world of liquor probably didn’t go how he hoped. Back in 2011, Pharrell launched Qream, a dessert-inspired, milky vodka available in Strawberry and Peach sober rappers Creme flavors that catered to women. Ari Lennox revealed on Instagram in 2023 that she is seven months sober. Per her post, she doesn’t know if it will last forever, but she does know that she doesn’t want to get to a point where she depends on alcohol anymore. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.